United Colors of Benetton and advertising agency Fabrica from Italy have launched this inspiring interactive ad campaign.
The video features four NEETs (not in education, employment, or training). The brand elects unemployee of the year. Since this is the times, when it is hard to get a job, young people have to stand for themselves creatively. Benetton gives away € 5000 for 100 projects, that will get the most votes. More information: http://unhate.benetton.com/
Watch the video and tell us what do you think about the cause.
Agency: Fabrica, Treviso, Italy
Music: Blackwater, via record company Sugaroo.