Unimed Curitiba Prints: Sugar

Unimed Curitiba Prints: Sugar

Unimed Curitiba and advertising agency Bronx have released these shocking prints.

The creatives have adopted dark humor to raise our awareness about diabetes. People are eating chocolate, which turns into these dangerous traps or poisonous spider.

The title says:
What is a delight for you can be dangerous for your health.

See the prints below.

candy

chocolate

 

Credits
Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Preto Murara
Copywriter: Zé Luís Schmitz
Illustrator: Leonardo Soares

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