Myong-ji University and creative agency Dongsoo Lim have launched a video presenting an initiative for the Unicef.
The web video presents a newer version of donation. According to the campaign, the anonymous donations are not that effective as it could be. Today, social network allows to use web for good purposes. As in this video, you can see the Facebook profiles of poor people. And send a gift when their post says, that they are in need of water, medicine or something else. The gift’s worth is one dollar.
Watch the video and tell us what you think of this campaign.
Advertising School: Myong-ji University, Yongin, South Korea
Agency: Dongsoo Lim