Children in Indonesia spend almost 5 hours per day watching television, what is nearly double the recommended. Seeking to promote the healthier way of life UNICEF Indonesia has launched a quite cool campaign.
Following the concept “See What You Can switch on, When the screen is off” the campaign shows children enjoying themselves in the reflection of a turned off TV screen. The goal is to show parents and children that there are other alternatives for entertainment than TV.
Simple, but powerful.
Released: October, 2010
Client: UNICEF Indonesia
Advertising agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumed
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael