UNICEF Advertising Campaign: “See What You Can Switch On, When The Screen Is Off”

UNICEF Advertising Campaign: “See What You Can Switch On, When The Screen Is Off”

Children in Indonesia spend almost 5 hours per day watching television, what is nearly double the recommended. Seeking to promote the healthier way of life UNICEF Indonesia has launched a quite cool campaign.

Following the concept “See What You Can switch on, When the screen is off” the campaign shows children enjoying themselves in the reflection of a turned off TV screen. The goal is to show parents and children that there are other alternatives for entertainment than TV.

Simple, but powerful.

Prints:

Violin

Family

Kids

Credits:
Released: October, 2010
Client: UNICEF Indonesia
Advertising agency: Lowe, Jakarta, Indonesia
Country: Indonesia

Executive Creative Director: Din Sumed
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

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