It seems like a disaster if we mix white and colours in a washing machine, doesn’t it? Or if we are washing our car and it starts raining? It’s the same reaction if we catch our children smoking.
The UN refugee agency UNHCR ACNUR in Argentina released their new print ads based on the concept that ‘refugees would like to have same problems you have’ meaning that our everyday problems are very small compared to what refugees around the world have to endure.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Hernán Damilano
Art Director: Gustavo Sucri
Copywriter: Francisco Ferro
Illustrators: Daniel Romanos, Gastón Cardozo
Photographer: Matías Posti
GCD: Martín Mercado
Account Manager: Giselle Boyer