Far Cry Primal and advertising agency BETC have released this cool spot recently.
Ubisoft’s video game has conquered the hearts of the gamers. Previously the brand has released the games that took place in the Himalayas and tropics. This time the characters are found in the Mesolithic era, where they have to fight with beasts.
Watch the video and share your impressions with us.
Agency: BETC, Paris, France
Agency Management: Jean Charles Caboche, Tiphaine du Plessis, Eugenie Valletoux, Peter Feurmour
Executive Creative Director: Stephane Xiberras
Creative Directors: Benjamin le Breton, Arnaud Assouline
Art Director: Juri Zaech
Copywriter: Samuel Moore
Strategic Planning: Elisabeth Jamot, Kevin Hutchings
TV producer: Alexia Ducastel, Marine Monbeig
Production House: Wanda
Sound Production: Kouz Production
Director: Ivan Grbovic
Post-Production: Mikros Image