Y&R and DUCK created a campaign for the U.S. Olympic Committee. It includes 12 different spots.
In the video bellow we get to know a story of a wrestler Henry Cujedo. It is told through a very cute animation. We are shown how hardworking and devoted this kid is, how passionate he is about what doing. It also features his mom, who has been and still is very supportive to his sons athletic endeavours. She even drove 20 hours through a snowstorm only to watch her son competing.
Everything is wrapped in a beautifull cartoon movie.
See this video and tell your opinion.
Client: U.S. Olympic Committee
Live Action: B House Films
Animation: Duck Studios
Director: Hsinping Pan
CCO: Jim Elliot
Global Creative Director: Andrew McKechnie
Global Creative Officer: Marc Sobier
Creative Director: Cliff Skeete
Art Director: Jon Leachman
CW: Andrew McMurchie
Executive Director of Content Production: Nathy Aviram
Executive Producer of Music: Jessica Dierauer
Senior Content Producer: Robert Beck
Producer: Jona Goodman
Live Action Director: Adam Ballachey
Animation Company: Duck Studios
EP: Mark Medernach
Production Coordinator: Sophia Richard
Editor: Amanda Pettibone
Editor: Katie York
Music: Elias Arts
EP: Kala Sherman
Creative Director: Greg Griffith
Producer: Jeff Fiorello
Audio: Heard City
EP: Gloria Pitagorsky
Mixer: Jodie Levine