U.S. Census Bureau: 2010 Census Communications Campaign

U.S. Census Bureau: 2010 Census Communications Campaign

The United States Census Bureau is the government agency that is responsible for the United States Census.

The United States Census is a decennial census mandated by the United States Constitution. The population is enumerated every 10 years and the results are used to allocate Congressional seats, electoral votes, and government program funding. Also private companies such as telephone companies, television networks, retail stores, sports leagues, real estate, and construction companies also look at census data, because a high population density is essential to these industries.

In order to inform everyone about the 2010 Census and its importance, the Census Bureau has developed an integrated communications campaign that includes paid media, earned media, a national partnership program and the Census in Schools program.

The 2010 Census Communications Campaign has three goals: 1) Increase the mail response rate, 2) Increase accuracy and reduce the differential undercount, and 3) Increase cooperation with enumerators (door-to-door census-takers).

Watch first video for the campaign below and also visit 2010 Census website: 2010.census.gov

U.S. Census Bureau: Grazina commercial

U.S. Census Bureau: Breanne & Dave commercial

U.S. Census Bureau: Grand Ronde commercial

U.S. Census Bureau: Snows commercial

U.S. Census Bureau: Chris commercial

Credits:

Advertising Agency: Draft FCB, New York, USA
Chief Creative Officer: Michael Simons
EVP, Group Creative Director: Gary Resch
VP, Group Creative Director: Kevin Dreyfuss
Creative Director: Chaz Mee
Executive Producer: Kelly Fagan
Agency Producer: Bailey Kindlon
VP, Management Director: David Berenbroick
Account Executive: Nicholas Fico
Director: Jason Kohn
Production Company: Über Content, Los Angeles
Executive Producers: Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Heloisa Passos
Editorial Company: Cosmo Street, New York
Editors: Doug Abel, Bernardo Revilla, Justin Quagliata
Executive Producer: Maura Woodward
Producer: Heather Richardson

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