TV Commercials for Need for Speed SHIFT

Latest Wieden & Kennedy Amsterdam works for EA to promote the new game Need for Speed SHIFT. The TV Commercials is shown from the gamer’s perspective as though they were actually in the car racing along the highway.

Need for Speed SHIFT game is released September 15th in North America and Worldwide September 17.

Released: September 2009
Advertiser: EA
Brand name: Need for Speed SHIFT
Agency: Wieden + Kennedy Amsterdam
Country: Netherlands


Agency: Wieden + Kennedy Amsterdam
Art director: Craig Melchiano
Copywriter: Brandon Davis
Production company: Paranoid US
Director: Neito
Editor: Fred Baudet
Planner: Jonas Vail

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