TUS Haltern is a soccer club in city of Haltern, Germany. They recently presented a new print ad campaign to promote the club.
The ads include taglines like:
Haltern is the gateway to the Münsterland. But we won’t let anyone pass.
There’s a lake in Haltern. Made from our opponents’ tears.
There’s no heavy industry in Haltern. Except for our goal machine.
You can leave Haltern with souvenirs. But not with points.
Haltern is not a spa. But we’ll give you a mud pack anyway.
These taglines are like classic sports chants for the home team to glamorize them and demoralize the opponents.
Advertising Agency: Scholz&Friends, Germany
Creative Director: Niels Alzen
Art Directors: Christof Deutscher, Mario Zaradic
Copywriters: Florian Schneider, Annika Hüllebrand, Grischa Mentgen
Photographer: Carsten Sander