New advertising campaign for Turkish telecommunications company Turkcell. The campaign directed by Diane Martell includes three spots styled as music videos with Turkish phone users singing about Turkcell’s new 3G service around the theme of “Aren’t you curious?”
In this spot you can find former Orlando Magic star Hidayet Turkoglu witch also singing about Turkcell’s new 3G service.
In this one you can hear a singing business man which gets frustrated as he is disconnected from the net while on a ferry.
Turkcell Commercial – Sisters
Bi-coastal music company DeepMix helped bring the sound of Philly’s club scene to Istanbul for this campaign for Turkish telecommunications company Turkcell. DeepMix, hired by the agency to produce the music for the campaign, orchestrated an unusual, transcontinental collaboration between Philadelphia DJ Diplo and Chi-K, an Istanbul-based musician, lyricist and co-owner of the record label Elec-Trip. Diplo, working through his Mad Decent label, created the basic tracks, which feature an up-tempo mash up of reggae, hip-hop, Brazilian baile funk and dub-step. Chi-K translated lyrics written by Wieden+Kennedy’s Betsy Decker into Turkish, and also hired local vocalists to sing them.
Released: September 2009
Campaign: Turkcell: Aren’t you curious?
Agency: Wieden & Kennedy Amsterdam
Agency: Wieden+Kennedy, Amsterdam.
Executive Creative Directors: Jeff Kling, John Norman
Creative Directors: Carlo Cavallone, Sezay Altinok
Associate Creative Director/Copywriter: Betsy Decker
Copywriter: Gregg Clampffer
Art Directors: Ayse Altinok, Tunc Topcuoglu
Producer: Neil Henry
Director: Diane Martell
Director of photography: Jeff Cronenweth
Music: DeepMix, Los Angeles and New York. Elec-Trip, Isanbul
Music Producer: Rachel Dunn
Lyricist: Chi-K (Cigdem Alkang)
Music Producer: Diplo @ Mad Decent, Philadelphia.