Truvia and advertising agency Creature from Seattle have released this funny video spot.
The slow motion commercial depicts the sugar packs sneaking out of the cupboard and directing towards a cup of coffee. Fruits and tea bags are getting out of the sugar’s way – the naughty sweetener is something to be feared of. That’s why the commercial encourages to replace it with something healthier and equally tasty.
Watch the spot and have a good laugh.
Agency: Creature, Seattle, USA
Chief Creative Officer: Jim Haven
Creative Directors: Pam Fujimoto, Adam Bailey
Art Directors: Chris Campbell, Brian Bosworth
Broadcast Production: Cindy Epps
Integrated Producer: Christine Ogborn
Executive Director of Account Services: Tyson Flandreau
Production and Post-Production: 1stAveMachine
Director: Nico Casavecchia
Executive Producers: Sam Penfield, Melinda Nugent
Producer: Nanette Nelms
Editorial Executive Producer: Nick Litwinko
VFX Supervisor: Greg Anderson
Music & Sound Design: Human