Truvia Commercial: Mean Sugar Packs

Truvia Commercial: Mean Sugar Packs

Truvia and advertising agency Creature from Seattle have released this funny video spot.

The slow motion commercial depicts the sugar packs sneaking out of the cupboard and directing towards a cup of coffee. Fruits and tea bags are getting out of the sugar’s way – the naughty sweetener is something to be feared of. That’s why the commercial encourages to replace it with something healthier and equally tasty.

Watch the spot and have a good laugh.


Agency: Creature, Seattle, USA
Chief Creative Officer: Jim Haven
Creative Directors: Pam Fujimoto, Adam Bailey
Art Directors: Chris Campbell, Brian Bosworth
Broadcast Production: Cindy Epps
Integrated Producer: Christine Ogborn
Executive Director of Account Services: Tyson Flandreau
Production and Post-Production: 1stAveMachine
Director: Nico Casavecchia
Executive Producers: Sam Penfield, Melinda Nugent
Producer: Nanette Nelms
Editorial Executive Producer: Nick Litwinko
VFX Supervisor: Greg Anderson
Music & Sound Design: Human

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