Travelers Insurance: Prized Possession

Fallon Minneapolis unveils a new television spot for its largest client, Travelers. The breakthrough television commercial, “Prized Possession,” stars a lovable mutt, his bone and the Travelers iconic red umbrella to remind consumers that, “when it comes to things you care about, leave nothing to chance.”

“Prized Possession” tells the story of a lovable mutt who is startled awake because he fears for the safety of his most prized possession—his bone. He searches, in vain, for the perfect place to keep his bone safe: hidden in the clothes basket, beneath a rug, buried in the backyard, and even tucked away in a bank safety deposit box. Still worrying that his bone isn’t safe, he races back to the bank to retrieve his bone and, back home, he is suddenly carefree, happily playing in his yard. We quickly understand that his cherished bone now rests in his bowl, with the red Travelers umbrella hovering above.

The spot was shot by award-winning director Danny Kleinman, and uses a simple story to deliver a powerful and increasingly important message to consumers. The commercial features the music track “Trouble” by singer and songwriter Ray LaMontagne, a renowned folk-rock singer currently signed with RCA. He has recently performed on Saturday Night Live, and in shows and music festivals across the country, including Austin City Limits, House of Blues and a Hurricane Katrina fundraiser at Radio City Music Hall.

Released: July 2009
Advertiser: Travelers
Brand Name: Travelers Insurance
Agency: Fallon Minneapolis
Country: USA

Credits:

Agency: Fallon, Minneapolis
Creative Directors: Scott O’Leary, Ryan Peck
Art Director: Scott O’Leary
Copywriter: Ryan Peck
Head of Production: Vic Palumbo
Executive Producer: Kate Talbott

Production Company: Epoch Films, Los Angeles/Rattling Stick, London
Director: Daniel Kleinman
Executive Producer: Jerry Solomon
Producer: Johnnie Frankel
DP: Franz Lustig

Editorial: Cut + Run
Editor: Steve Gandolfi
Managing Director: Michelle Burke
Producer: Carr Schilling
Assistant Editor: Isaac Chen

VFX: MPC – Moving Picture Company LA
VFX Supervisor/Lead Flame Artist: Franck Lambertz
Managing Director: Mark Tobin
Head of Production: Andrew Bell
Producer: Allyson Nevil
Flame Support: Dan Sanders
Shake Support:Benjamin Davidson
Smoke Finish: Adam Frazier

Telecine: Company 3
Colorist: Matt Turner

Mix/Sound Design: Eleven Sound
Mix Engineer: Jeff Fuller

Music: “Trouble” Ray LaMontagne

There are 7 comments for this article
  1. B. Smith at 4:08 PM

    I just love this ad. This is just the best. I hope you receive some sort of an award because it is super. I guess I will never forget Travelers Insurance company as I share it with friends. I like the long version the most but I understand that time is money. Thanks for listening. Bev Smith

  2. Connie Hirni at 5:56 PM

    This happens to be THE BEST commercial EVER!!!! I can watch it over and over again and smile everytime.

    Kudos to Fallon Minneapolis.

  3. Kathleen L at 6:48 PM

    Undoubtedly, the best commercial I have seen in years. Deserves the CLIO!!!
    AND, you remember the sponsor. Did the same ad agency do the man
    with the boulder hat flying over the countryside?

  4. Kathi at 1:54 AM

    What kind of dog is this and if it is a mutt what breeds?

  5. madalina at 5:31 AM

    amazing commercial!!! it can easily appeal to anyone + it sends the message across in a simple direct matter.

    by the way what breed is the dog?

  6. susan at 5:58 AM

    Best commercial ever, but I’m disappointed to see the trainer (who also rescued the dog from the pound) is never credited.

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