TransAlta Commercial: The Demo

TransAlta Commercial: The Demo

TransAlta and director Wayne Craig have made this beautiful and cunning commercial entitled “The Demo”.

The video takes place in a 19th century America, in a village, when there were still no electricity. We follow a little boy, who passes by a fire eater and a knife juggler just to see something even more impressive. The habitats gathered to admire a new invention – an electricity demo. The ad is turned into a nice short historical movie.

Watch this film and tell us if you liked it.


Director: Wayne Craig
Production Company: Joe Media
Executive Producer: Matt Gillespie
Producer: Richard Cairns
Writer/Creative Consultant: Trevor McConnell, Scout Communications
DOP: Barry Berona
Editor: Howard Wirth, Joe Media
Music/Sound Design: Dan McManus, Six Degrees Music

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