Trane Commercial: Belly Flop

Trane Commercial: Belly Flop

Carmichael Lynch came up with an amazing commercial for Trane’s heating, ventilation and air conditioning systems.

The spot takes place in the desert in Tyler, Texas. It shows two scientists making a huge discovery in the extreme conditions. Remember how you played with car models when you were a child? Well, see what happens when it is not a model anymore – a bus is driven from a springboard which is set on the Trane’s products. It presents how reliable these are.

“It’s Hard To Stop A Trane. For years this tagline has proven what we already know: that these are the most reliable HVAC machines in the world,” said Dave Damman, chief creative officer at Carmichael Lynch. “But much like Frankenstein, the only one that could kill the monster was the one person who created it — Dr. Frankenstein.”

Watch this extreme video and let us know if you liked it.


Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Group Creative Director / Copywriter: Sheldon Clay
Associate Creative Director / Art Director: Jeff Terwilliger
Associate Creative Director / Copywriter: Conn Newton
Director of Integrated Production: Joe Grundhoefer
Content Producer: Jon Mielke
Director of Business Affairs: Vicki Oachs
Senior Principal: Maria Reitan
Account Leader: Andrew Pautz
Account Leader: Anne Flavin
Production Company: Bandito Brothers
Executive Producer: Suzanne Hargrove
Director: Mouse McCoy
Producer: Leonardo Veras
Director of Photography: Shane Hurlbut
Editorial: Butcher Edit
Editor: Dave Henegar
Executive Producer: Rob Van
Online / VFX: Drive Thru
Executive Producer: Beth Wilson
VFX Artist / Online Editor: Derek Johnson
CO3: Color
Colorist: David Hussey
The Motion Picture Company: VFX for “Nature’s Wrath” only
Executive Producer: Justin Brukman
VFX Artist: Kelly Bruce
Record / Mix: BWN
Producer: Annie Holoein
Mixer: Carl White
Sound Design: Lime Studios
Executive Producer: Jessica Locke
Sound Designer: Joel Waters

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