Toyota Venza Commercial: Snowy road


In order to deliver the Toyota Venza’s All-Wheel Drive message, a fake story was placed over the front-page story of national Canadian newspaper websites. While winter weather is nothing new to Canadians, watching a beautiful new vehicle leave its leader board advertisement and tackle the featured story is. After the advertisement has run its course, the newspaper’s web page automatically returns to its original featured story.

Check it out:

Released: February 2009
Brand name: Toyota Venza
Agency: Saatchi & Saatchi, Toronto
Country: Canada

Creative Directors: Brett Channer, Brent Choi
Art Director: Basil Cowieson
Copywriter: Brent Choi
Developer: Socimedia
Producer: Stefan Fabich
3D Artist: Ignition Digital

Leave a Reply

Your email address will not be published. Required fields are marked *