‘Harmony Floralscapes’ continue the promotion of the 2010 Toyota Prius. As part of the continuing activity in support of the new Prius, Toyota have created a ‘floralscape’ in downtown Los Angeles.
The display is made up of more than 20,000 live flowers. The Toyota Prius “Harmony Floralscapes” are comprised entirely of living seasonal flowers. The flowers used in each Floralscape are grown by local businesses in special modular “Eco-crates” made from recycled plastic. Several different designs have been developed, and the displays will be changed and updated several times during the next four months.
Watch a Toyota Prius “Harmony Floralscape” come to life. More than 20,000 live flowers are used to create an abstract image of the new Prius, one of nine that will blossom along California freeways.
Advertising Agency: Saatchi & Saatchi LA