Toyota Land Cruiser and advertising agency Saatchi & Saatchi from Poland have released a funny print campaign recently.
The pictures promote a comfortable and powerful vehicle, that can easily take you and your friends around the world. However, the creatives pulled off a witty campaign, which does not prompt, that it is always safe. It rather adventurous.
The title says: The 4×4 you can always count on.
See the prints below.
Agency: Saatchi & Saatchi Poland
Creative Director: Max Olech
Art Directors / Copywriters: Jakub Zielecki, Martin Winther
Illustrator: Andrey Gordeev