To promote Hybrid Synergy Drive technology Toyota launched a new commercial called “Better Together”. The advantage of this technology is that a petrol engine working together with an electric engine can produce more power, use less fuel and reduce the emission of CO2.
The commercial below shows a man who has another pair of hands helping with everything he is doing. All four hands are working in harmony and making everything go faster and more efficient. This is a simple metaphor for the Hybrid Synergy Drive.
Client: Toyota Australia
Agency: Saatchi & Saatchi Australia
Production Company: Stink London
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Peter Galmes
Copywriter: John McKelvey
Agency Producer: Barbara Devlin