The new Toyota Corolla TV commercial in South Africa, introduces their latest ‘spokesdog’ – Buddy. Buddy is a charismatic brindle Boxer and he is a new star to warm consumers’ hearts.
Buddy makes his television debut for the car manufacturer in a new TV ad for the Toyota Corolla, which launched on 25 September 2009. In the commercial a dog brags about how refined he’s become since his owner bought the new stylish Corolla, then falls back to old habits at the end
The message is clear: Toyota Corolla may have stylish, clean lines and refined touches but under the skin it is the same solid, reliable and dependable vehicle brought to you by a grounded, unpretentious but fun-loving South African company.
The ad was developed by Draftfcb Johannesburg’s creative team of group executive creative director Brett Morris and Ivor Forrester. Production Company – Bouffant Productions, Producer – Boris Vossgatter