Toyota Commercial: The Alternative

Toyota Commercial: The Alternative

Toyota and advertising agency Saatchi & Saatchi have released this brilliant video commercial recently.

The company promotes its hybrid vehicle, which is a perfect alternative. The creatives, therefore, have pulled off this amazing and beautiful story. The King announces a list of “from-now-on-only-one” stuff: from song to family pet. While he is naming ridiculous rules, a guy runs a new life scenario in his head.

Watch the video and have a good laugh. We certainly did!


Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Jason Romeyko, Agostino Toscana, Luca Lorenzini, Luca Pannese
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Account: James Griffiths, Florian Voigt
Strategic planning: Elaine Webb, Paulo Carvajal
Head of TV: Raffaella Scarpetti
Producer: Erica Lora Lamia
Director: Xavier Mairesse
DoP: Glynn Speeckaert
Music: Sing Sing
Editor: Vilma Conte
Production House: Akita
Sound Design: The Log
Post Production: Xchanges

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