Toyota and Toronto’s creative agency Saatchi & Saatchi have made this beautiful commercial promoting the car.
The video is a slow motion cartoon. The paper details are moving on the city’s ground which makes a perfect background. The short movie tells a story about a taxi driver and his clients from Australia. They all, including their didgeridoos, fit in Toyota Prius and had a good trip with a fun story told.
Watch this funny commercial and enjoy it.
Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Directors: Helen Pak, Brian Sheppard
Art Director: Lena Lee
Copywriter: Kelly Finnamore
Production Company: Common Good
Sound: BoomBox Sound
Agency Producer: Matt Shipp