Toyota Canada has launched a new Prius c in a very creative and original way together with Saatchi & Saatchi, Canada.
Toyota sends a message to all car owners around the world about a hybrid: it can be cool indeed. It is nature friendly, fuel efficient, compact and economical, as well as stylish and comfortable. The commercial is half animated and expresses fresh style and energy of the car.
The video below is actually a combination of the two separate commercials that can be played independently as well.
Watch this fun video and share your opinion with us.
Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Brian Sheppard, Helen Pak
Art Director: Lena Lee
Copywriter: Kelly Finnamore
Agency Interactive Producer: Caroline Wrinch
Website Development: Sajak and Farki, Paul Bazay, Dayle Wasylenka, Jenny Chan
Digital Producer: Lily-Ann Lee
Digital Production / Executive Producer: Amy Miranda / Lunch