Toyota Camry presents you one of those ads you just must see. The video, made by Saatchi & Saatchi, was shown during the Super Bowl 2012.
After reinventing Toyota Camry, the company decided to reinvent everything else. Female sofa, male sofa, babies, curtains, rain… The list is countless. The video is hilarious and reached over 4 million views on YouTube only.
“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc.
Watch the video and have a good laugh.
Client: Toyota Camry
Agency: Saatchi & Saatchi, Los Angeles
ECD: Chris Adams