Toyota launched a new corporate advertising campaign, built around the theme “Beyond Cars,” the campaign will include print and online ads also a new television commercial.
The campaign’s TV commercial was filmed in Georgetown, Kentucky. Everyone in the commercial is a Toyota team member. The spot features two team members carrying a life-size representational frame of a Camry through the streets of Georgetown. The voice-over reads:
What makes us an engine for the economy?
Plants across America
Nearly 200,000 jobs created
We see beyond cars.
The TV commercial debuted on Monday, October 5 on NewsHour with Jim Lehrer on PBS.
Also there is the “Beyond Cars” campaign site which showcases stories about Toyota’s vision “Beyond Cars” and invites visitors to share their ideas for working together to create a better tomorrow.
The campaign was created in collaboration with advertising agency Dentsu America, Inc. in New York.