Toshiba Video: Black Light

Toshiba Video: Black Light

Toshiba and advertising agency Capital C from Toronto have released a new hilarious campaign recently.

The video takes place at the dorm, where a guy demonstrates a “magic” black light to his roommate. As they shut the lights off and turn on a black light, they realize that their room is a mess!

Sherry Lyons, VP Corporate and Marketing Communications at Toshiba of Canada Limited, said: „We wanted to showcase the innovative features of Toshiba products in a way that would really resonate with our audience. Humor is great way to educate and entertain viewers at the same time.“

Watch the videos and have a good laugh.


Agency: Capital C, Toronto
Executive Creative Director: Gary Watson
Art Directors: Gary Watson, Stephen Sandian (Black Light)
Writers: Gary Watson, Kurtis Martin (Black Light)
Agency Producers: Margaret Callaghan, Shireen Shah
Account Service: Jason West, Martha Bushell, Will Dell
Production Company: Untitled Films, Toronto
Director: Aleysa Young
Executive Producer: Estelle Weir
Producer: Robbie McNamara
Cinematographer: Bobby Shore
Editing: Panic & Bob, Toronto
Editor: Marco Pazzano
Casting: Stephen Mann Casting
Online: Crush

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