Toshiba Commercial: Breakthrough

Toshiba Commercial: Breakthrough

Created by Y&R Irvine to launch Toshiba Laptops’ new international branding campaign, “Breakthrough” illustrates how the wrong technology can limit people, while Toshiba laptops set people free to go farther and achieve more.

Released: July 2009
Avertiser: Toshiba
Brand name: Toshiba Laptop
Agency: Y&R Advertising
Country: USA


Client: Toshiba
Agency: Y&R Advertising, Irvine
Production Company: The Sweet Shop
Director: Bruce St. Clair
Executive Creative Director: Anthony di Biase
Creative Director: Craig Evans
Associate CD / Copywriter: Ben Peters
Senior Art Director: Jason Campos
Agency Executive Producer: Laura Keseric

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