Toronto Crime Stoppers 2013 and advertising agency DDB Canada from Toronto have released this funny video spot lately.
The commercial takes place at a local shop. A guy with a mask and a gun storms into it and demands for money. Suddenly, two other thieves come in and the three start to argue who will get the money.
The annual campaign has started 25 years ago. It encourages community, media and police cooperate by improving safety in the city.
Watch the video and have a good laugh.
Agency: DDB Canada, Toronto, Canada
Executive Creative Directors: Todd Mackie, Denise Rossetto
Creative Directors: Paul Riss, Rob Sturch, Paul Wallace
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Agency Producer: Andrew Schulze
Account Supervisors: Rico Tudico, Carly Sutherland
Strategist: Lisa Hart
Production Company: Partners Films
Executive Producer: Aerin Barnes
Director: Michael Downing
Director of Photography: John Houtman
Line Producer: Shannon Barnes
Post-Production Company: PosterBoy Edit
Post-Production Executive Producer: Michelle Rich
Editor: Stephen Sora
Assistant Editor: James Arthurs
Online Exec: Amanda Lariviere
Online Editor: Andres Kirejew
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: Grayson Matthews