TNT Belgium presents a stunning commercial with all Hollywood attributes!
TNT decided to bring a little drama into quiet Belgian town by bringing special effects and stunt men on the agenda. TNT channel and agency Duval Guillaume pulled out a spectacular performance just on the street. By putting a red button with a sign pointing to it that reads “Push to add drama”. Suddenly all the drama, seen on TV, happens for real. The crowd is thrilled and not knowing what to think. Is this for real?!
The dramatically directed stunt was seen by about 20 Belgians on the street and 8 million others around the world.
Video reminds rather a good street art performance than just a commercial.
Watch the video and get into drama.
Client TNT/Turner Broadcasting System Europe Ltd.
Contact Hanna Kiss, Malgosia Chapman, Simon Goodrick
Agency Duval Guillaume Modem
Account Team Jana Vervoort, Marc Wellens
CD Geoffrey Hantson, Katrien Bottez.
Copy Dieter De Ridder
AD Ad Van Ongeval
Agency Producer Marc Van Buggenhout
Prod Company Czar
Director: Koen Mortier
Executive Producer Eurydice Gysel
Producers Matthias Schellens, Birgit D’Hont.
DOP Norman, Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van, Hove, Alain Dessauvage
Sound design Senjan Jansen
Post Production Nozon
Media Ambient online
Stunts Stuntteam de Beukelaer
Stunt-coordinator Ron Sleeswijk
Stuntman Nicolas de Pruyssenaere, JP de Kam, Rob de Groot, Nick Roeten