Tikkurila and advertising agency DDB from Helsinki have launched this nice video ad.
The paint brand decided to go straight to their potential customers. The group of painters went out to the street and painted a huge temporarily built wall with Tikkurila. The idea was to demonstrate how the wood paint endure through all seasons. The video is complemented with stop motion, which added creativity to the ad.
Check out the video and share your opinion about it.
Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jaakko Kastari
Copywriter: Netta Stenius
Account Director: Anne Aikala
Strategic Planning Director: Tomi Hakanpää
Project Manager: Kaisa Kinnunen
Production company: Otto Production
Director: Pekka Hara
Producer: Ari Laitinen
DOP: Carlos Ritter
Editor: Miika Vaso
Composer: Juri Seppä, Humina
Sound Designer: Tuomas Seppänen / Humina
Colorist: Marko Terävä / Post Control
Design / Post production: Piñata Helsinki
Illustrator: Tuomas Korpi
Animator: Mikko Vormala
Previsualization and online: Henri Tani