Tide Commercial: Ice Cream

Tide Commercial: Ice Cream

Tide and advertising agency Saatchi & Saatchi have released this bizarre video spot.

The commercial features a disc jokey, who takes a deep breath of liquid Tide detergent and dedicates something to his listeners. An ode to ice-cream. The smell, texture, icyness and of course the taste.

Watch the video and have a good laugh.


Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Jay Benjamin
Global Creative Directors: Luca Lorenzini, Luca Pannese
Executive Creative Director: Paul Bichler
Creative Director: Chad Baker
Art Director: Ryan Gifford
Copywriters: Devin McGillivary, Callum Spencer
Head of Film: John Doris
Executive Producer: Nicole Gabrielle
Senior Business Manager: Lisa Rimmer
Talent Account Manager: Vanessa McEnery
Line Producer: Nadira Dossa / Prodigious
Director: Michael Clarke / Clarke Visuals
Editor: Terence Zeigler
Audio Engineer: Adam Charity
Colorist: Tasayu Tasnaphun / Prodigious
Executive Post Producer: Beth Fitzpatrick
Junior Post Producer: Lisa Sadek
Senior Account Manager: Ryan Martin
Digital Account Director: Michael Cassell
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Creative Operations Manager: Beth Armstrong
Project Manager: Cara Muzik

Leave a Reply

Your email address will not be published. Required fields are marked *