Tide Campaign: An Ode to Chocolate

Tide Campaign: An Ode to Chocolate

Tide and advertising agency Saatchi & Saatchi have released this bizarre video campaign.

The commercials feature a disc jokey, who takes a deep breath of liquid Tide detergent and dedicates an ode on behalf of the brand. An ode to coffee and chocolate. The two favorite things, that make a lot of stains.

Watch the videos and have a good laugh.


Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Jay Benjamin
Global Creative Directors: Luca Lorenzini, Luca Pannese
Executive Creative Director: Paul Bichler
Creative Director: Chad Baker
Art Director: Ryan Gifford
Copywriters: Devin McGillivary, Callum Spencer
Head of Film: John Doris
Executive Producer: Nicole Gabrielle
Senior Business Manager: Lisa Rimmer
Talent Account Manager: Vanessa McEnery
Line Producer: Nadira Dossa / Prodigious
Director: Michael Clarke / Clarke Visuals
Editor: Terence Zeigler
Audio Engineer: Adam Charity
Colorist: Tasayu Tasnaphun / Prodigious
Executive Post Producer: Beth Fitzpatrick
Junior Post Producer: Lisa Sadek
Senior Account Manager: Ryan Martin
Digital Account Director: Michael Cassell
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Creative Operations Manager: Beth Armstrong
Project Manager: Cara Muzik

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