Think! and advertising agency AMV BBDO from the UK send an important message, but keeps it fun.
The spot features a not too fluent office worker, who explains how the body works. During the holidays people get relaxed and they have a drink or two, or maybe more. Usually we think that in the morning we are sober already. However, that is far from true. 1 in 5 drink drive accidents on the road happen in the morning.
Watch the spot and tell us what do you think about it.
Agency: AMV BBDO, UK
Creative Director: Paul Brazier
Copywriter: Martin Lorraine
Art Director: Steve Jones
Agency Planners: Tom White, Pippa Morris
Agency Accounts: Katie Stanley, Louise Addley, Amy Tippen
Agency Producer: Nick Godden
Production Company: QI Productions
Director: Dominic Savage
Production Co. Producer: Steven Gash
Post-production Company: AMV The Lab & The Mill
Audio Post-production: 750MPH