The Times has collaborated with Michael Johnson and launched this short stylish video entitled “The Paper of Records”.
The Times is not an official London Olympics sponsor, however it tries to catch up with the sports event and has released series of video spots, that feature its correspondents and athletes. Michael Johnson is a retired sprinter. He won four Olympic gold medals and eight World Championships gold medals.
Watch the ad and tell us what you think about it.
Client: The Times
Creative Directors: Madeleine Penny, Matt Curtis
Cameraman and Editor: Pete Ford, Spectrecom
Producer: Florence Hill