The Sunday Times Commercial: Incredible Edibles

The Sunday Times Commercial: Incredible Edibles

The Sunday Times and advertising agency Grey from London have released this hilarious video spot lately.

The commercial promotes “Incredible Edibles” – a four part ultimate cookbook, which delivers the carefully rejected (!) recipes. The book was edited by chief and TV star Gizzi Erskine, who appears in the video and smashes beautiful dishes. A fun tune plays in the background and makes this slow-motion video a real treat for your eyes. Just watch it!

See the spot and tell us if you enjoyed it.

 

Credits
Agency: Grey London
Deputy executive creative director: Dave Monk
Copywriter: Alex Tizard
Art director: Jonathan Rands
Director: Daniel de Viciola

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