The Sun launched a TV commercial for their 40th anniversary which spoofs an Apple iPhone ad.
The spot presents the paper as the latest must-have handheld device, complete with shared content, games and high quality visuals.
The Sun has been the UK’s best handheld for 40 years. Top news, sports, photos, gossip and games in an easy-to-share format. No waiting for pages to load, no contract, no losing reception. There’s no substitute for the Sun.
Advertising Agency: Glue
Advertiser: The Sun
Copywriter: Matt Gilbert
Art director: Dave Tokley
Planner: Matt Tanter
Production company: Superglue
Director: Mark Jenkinson
Editor: Jose Gomez
Post-production company: Superglue/Prime Focus