The Football Association Commercial: Respect the Technology

The Football Association Commercial: Respect the Technology

The Football Association and advertising agency Man+Hatchet have released this awesome video spot.

The ad raises our awareness about respect. It features angry and miserable parents, who bully their own kids. Instead of supporting and loving them unconditionally, adults address the worst things towards the youngsters. But then a robot comes in and teaches them some respect. The Football Association, however, encourages to manage your anger without the help of technologies: would any robot know politeness better then you? The spot raises some very important questions and yet is funny.

Watch the spot and have a good laugh.

 

Credits
Agency: Man+Hatchet, UK
Creative Director: Henry Cowling
Senior Creative: Rob Wakefield
Creatives: Phil Lethbridge, Barry Fearn
Account Director: Simon Oldridge
Account Manager: Sophie Kay
Production Company: Man+Hatchet
Producer: Simon Sanderson
Director: Will Tribble
SFX: Chris Green
VFX: Tony Lymboura
Concept artist: Robert Cheetham

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