The Economist Magazine, in a bid to demonstrate the global accessibility of the Economist, is running a billboard advertising campaign featuring five different electric sockets.
The campaign aims to provide a visual representation of anyone, anywhere in the world being able to access and plug into The Economist and keep in touch with what is happening around the world.
“Get a world view. Read The Economist.”
Agency: BBDO, New York
Client: The Economist
Chief Creative Officer: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich, Pierre Lipton, James Clunie
Copywriter: Pierre Lipton
Art Director: James Clunie
Illustrator: Nick Dewar