The Economist new poster follows the “Get a world view. Read the Economist” concept that The Economist magazine is relevant, accessible and understandable to everyone. This poster especially emphasizes the comprehensibility of The Economist. Such situations like gay marriages in California, illegal weapon purchasing in Ghana, war on drugs in Mexico and Israeli – Palestinian peace negotiation are shown in an understandable for a usual person way. That is why the images in this poster remind the red monitors displaying the difficulty level on the gyms’ cardio machines.