The Cosmopolitan of Las Vegas new TV commercial “Just the Right Amount of Wrong”

The Cosmopolitan of Las Vegas new TV commercial “Just the Right Amount of Wrong”

The Cosmopolitan of Las Vegas, a luxury resort casino and hotel, launched a new 60 second TV commercial, which premiered during the MAD MEN Season finale on October 17. The Cosmopolitan of Las Vegas establishes a distinct new Las Vegas experience – one with “Just the Right Amount of Wrong.”

Just the Right Amount of Wrong campaign started to promote launches of The Cosmopolitan of Las Vegas new a unique luxury resort on December 15, 2010.

60 seconds TV spot (you can watch it below) “built story by story, with many potential outcomes. We’re leaving the endings open for the guests to create, imagine and discover.” – said Darren Spiller, Chief Creative Officer at Fallon

The campaign also includes 30 second TV spot, print and OOH in select markets.

Senior Vice President of Brand Marketing, Lisa Marchese, said, that in partnership with Fallon, they have delivered a campaign that is memorable and resonates with thir target market, the ‘Curious Class.’ It should, no doubt, pique their interest and encourage them to learn more about The Cosmopolitan of Las Vegas


Advertising Agency: Fallon, Minneapolis
Client: The Cosmopolitan of Las Vegas
Chief Creative Officer: Darren Spiller
Head of Art: Christy Peacock
Group Creative Director/Copywriter: Leon Wilson
Director of Integrated Production: Corey Esse
Producer: Angie Schoemer
Group Account Director: Beth Freedman
Account Manager: Ryan Murray
Chief Executive Officer: John Unwin
SVP/Brand Marketing: Lisa Marchese
Director of Advertising: Angela Wise
Production Company:
Director: Tarsem
Director of Photography: Colin Watkinson
Executive Producer: Frank Scherma
Executive Producer: Tommy Turtle
Editorial: Bug Editorial
Editor: Andre Betz
Producer: Caitlin O’Meara
Visual Effects: Zoic Studios
Executive Producer: Erik Press
Senior Producer: Ian Unterreiner
Mix: Eleven Sound
Engineer: Jeff Payne

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