The Community Against Preventable Injuries Campaign

The campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. The 14-week province-wide campaign, which began running on June 1st and will continue to just after Labour Day, is the first in a multi-year social marketing campaign. The multiple executions in the campaign drive traffic to preventable.ca, a site designed in the blog form that encourages visitors to post comments and engage in discussions on the preventable injury stories posted on the site.

Preventable injuries are the #1 killer of British Columbians between the ages of 1 and 44. These injuries are preventable because they’re often the direct result of our attitudes and behaviours. They don’t happen to us. They’re caused by us, however inadvertently. We take unnecessary risks and don’t even realize it because we get away with them. But, we need to start asking ourselves what if, one time, we don’t.

Credits:
Advertising Agency: Wasserman + Partners, Vancouver, Canada
Vice President / Managing Director: Pauline Hadley-Beauregard
Creative Director: Liam Greenlaw
Art Director: Kyle Scotland
Copywriters: Liam Greenlaw, Marcus McLaughlin
Agency Producer: Karen Brown
Digital Producer: Liv Hung
Media Agency Company: Wasserman + Partners
Media Planner: Andeen Pitt, VP, Wasserman + Partners
Production Company: Charlie Mother Charlie, Vancouver
Director: Liam Greenlaw
Director of Photography: Stewart Whelan
Executive Producer: JC Doucet
Editor and company: Matthew Griffiths at Cycle Media
Audio Post-Production Company: Wayne Kozak Audio Productions

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