The Biggest Hug In The World Given By The Christ The Redeemer Statue

The Biggest Hug In The World Given By The Christ The Redeemer Statue

Last Tuesday and Wednesday changed the history of the Morro do Corcovado (Rio, Brazil) because, on both dates, the famous Christ the Redeemer statue starred in the action named “O Maior Abraço do Mundo” (“The Greatest Embrace the World”). To support the campaign “Carinho de Verdade” (“Truth of My Affection”), the initiative of SESI to fight children sexual exploitation, one of the greatest symbols of Brazil “closed his arms” and “embraced” the city with a help of projections and lights.

Credits:
Launched: 2010, October
Client: SESI
Advertising agency: Casanova Brasilia
Country: Brasil

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