Tetra Pak has launched a new funny commercial about a park ranger Roy Sullivan who is struck by lightning 7 times. So it’s only natural that Roy feels angry at the nature. The commercial sends a message that unless the nature has treated you really bad for a very long time, you don’t have any right to disrespect it. So you should do whatever is in your power to help the nature. And that, of course, includes buying your milk or juice in environment-friendly Tetra Pak cartons.
Advertising Agency (Name, City, Country): Lowe Bull , Johannesburg
Agency website: http://www.lowebull.com and www.velocityfilms.com
Creative Director: Rui Alves / Eoin Welsh
Art Director: Chris Charoux
Copywriter: Matthew Berge
Director: Greg Gray of Velocity
Production company : Velocity