Remember Tekken 6 trailer? In order to promote new Tekken 6 video game (which will be released on October 27) company also released a series of viral videos around the question “What will you fight for?”
Both viral videos are filmed in slow motion, unlike the video game itself, which is known for its fast. Also in these video we can’t find any footage of the new Tekken game, but only the phrase “What will you fight for”.
Tekken 6 Viral: What Will You Fight For? Part 1
Tekken 6 Viral: What Will You Fight For? Part 2
The campaign is supported by a website www.whatwillyoufightfor.com. At website Tekken enthusiasts can preorder the game and join the Iron Fist Tournament. Also, people can join Tekken Talk where you can fight your foes via Twitter. You can register at the site and enter the Twitter competition by tweeting an access code. By tweeting you can move your character and win or loose a fight.
The campaign was created, produced and seeded by Imperial Leisure.