TedxSummit Commercial: The Power of x

TedxSummit Commercial: The Power of x

Amsterdam creative agency We Are Pi collaborated with director Koerner Union and choreographers Icouldneverbeadancer to create this incredible human kaleidoscope as an opener for the TEDxSummit in Doha, hosted by The Doha Film Institute.

This short film features amazing choreography and video effects. Idea for this video came from decorative Islamic art.

According to We Are Pi co-founder Jamie Kim, the project was an “endeavor of mirrors, dancers, maths and magic. Experimental ideas, contemporary art and global collaboration were the impetus for our vision: The Power of X. TED’s vision is Ideas Worth Spreading while the global TEDx network puts emphasis on Ideas Worth Doing.”

Watch video, it is a piece of art.


Agency: WE ARE PI
Director: Koerner Union
Choreographer: Icouldneverbeadancer
Production company: Big Productions Paris
Producer: Raphaël Carassic
DOP: Laurent Tangy
Set Designer: Laurent Tesseyre
Editor: Matthilde Carlier
Wardrobe: Elisabeth Rousseau
Hair & Make-Up: Avril Carpentier
Line Producer: Nicolas Avram
Head of Post-Production: Natacha Dolar
Post-Production: Mikros Image
Music artist: Yasmine Hamdan
Producer: Toolbox Audio
Sound design: WAVE Amsterdam

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