TED.com (Technology Entertainment and Design), the non-profit organization behind the TED Conference and TED Talks, has announced the winners for the first Ads Worth Spreading competition.
With this project, which was launched late September, 2010, TED invited creative individuals to submit their ads worth spreading. An ad worth spreading is an ad that people truly want to see and share. It might be hilariously funny or stunningly beautiful or wickedly clever. It might encapsulate a killer idea, promote an inspiring cause, or tell a captivating story.
The top-10 videos of 2011 winners include videos, which were developed between January 2010 and January 2011. Check them all, after the jump. You’ve probably already seen a lot of these advertisements, which sort of goes to show you that yes, they definitely are worth spreading.
Intel : The Chase Film
The spot demonstrates the performance capabilities of the new the 2nd Generation Intel Core i5 processor by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Directed by Smith & Foulkes of Nexus for Venables Bell & Partners, San Francisco.
Nike Foundation – Girl Effect: The Clock is Ticking
This ad uses animation brilliantly to make clear the benefits of investing in a single worthy cause. The clock is ticking… See how a 12-year-old girl could be the solution the world needs right now. Created by Wieden+Kennedy, Portland and directed by Mighty Nice.
Chrysler: Born of Fire
In this spot, a classic American car-maker repositions the luxury automobile – and, at the same time, re-brands a troubled city. The spot created by Wieden+Kennedy Portland agency and directed by Samuel Bayer of Serial Pictures, Los Angeles.
Hornbach and HEIMAT: The Infinite House
Beautiful and playful film for Hornbach in which a man moves into a shack and creates a home that even his sceptical neighbours enjoy visiting. Created by Heimat Berlin ad agency and directed by by Joji of Nexus Productions, London.
Dulux: Dulux Walls
This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour. Created by Euro RSCG London Agency.
Nokia: The World’s Smallest Stop-motion Character Animation
Spot brings showcase and entertainment together, demonstrating a new smartphone’s imaging capabilities through a magical, microscopic animation. Also this ad holds a Guinness World Record as the smallest stop-motion animated film. All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. Directed by Sumo Science of Aardman Animations, Bristol, U.K., for Wieden+Kennedy, London.
Target: Target Kaleidoscopic Fashion Spectacular
What do you call 20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk’s light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York’s Standard hotel? You could start with “Spectacular,” but even that seems limiting. Directed by Georgie Greville and Geremy Jasper of LEGS, N.Y., for Mother New York.
Topsy Foundation: Selinah
This commercial, directed by Kim Geldenhuys of Egg Films, Cape Town, for Almap BBDO Brasil, brings HIV/AIDS home for those who have not had a lot of connection with people suffering from it, in real memorable way via one brave soul who allowed us to look into her suffering.
Savory Institute: Changing Our Future
A provocative, conversation-style ad, which reveals the little-known key to reversing a devastating environmental problem. Created by Foresight Multimedia in Buena Vista, Colo.
The film was originally delivered through a Facebook app that incorporated users’ webcams, and displayed their pictures on TV screens throughout the Persian Gulf. The ad directed by Alexander Kiesl and Steffan Hacker of City Films Production, Beirut, for agency FP7/BAH, Bahrain.