TD Ameritrade Commercial: Joe Woods

TD Ameritrade Commercial: Joe Woods

TD Ameritrade and advertising agency Goodby Silverstein & Partners have released this cute short video ad.

The 30 second commercial features Joe Woods and takes place at his first day of work. Actor Matt Damon narrates Joe’s story. The latter starts working as a chef’s assistant, then he turns waiter, then – the chef himself. And no matter what, he saves some money. The video is creatively made. Nice job.

Watch the video and tell us if you enjouyed it.


Agency: Goodby Silverstein & Partners
Production: Pony Show Entertainment
Director: Brad Silberling
Executive Creative Director: Rick Condos
Executive Creative Director: Huner Hindman
Creative Director: Matt Ashworth
Creative Director: John Shachter
Producer: MJ Otto
Executive Producer: Tod Puckett
Account Director: Katie Rafferty
Account manager: Jenna Lubin
Director of Photography: Philippe Rousselot
Executive producer: Susan Kirson & Jeffrey Frankel
Line Producer: Fern Martin
Editing House: Spotwelders
Editor: Haines Hall
Producer: Carolina Wallace
VFX House: Kilt Studios
Producer: Mathew McManus

There are 11 comments for this article
  1. heidi sause at 4:47 AM

    GREAT AD!!! Best in years and we need this very message today. Thank you.

  2. Jen at 8:18 PM

    What is the name of the song that plays in the background?

  3. Meltdown Man at 8:29 PM

    Did you notice there’s an offer in this spot? At the very end? Probably not. When you’re making Peter Greenaway commercials you don’t want to sully your art with pedestrian offers that are actually meant to drive sales. That would be so advertising-like.

  4. Ronald Holden at 5:18 AM

    This is a TERRIBLE spot. 1) The actor is holding his knife wrong. Anyone who cuts like that in a kitchen would be shown the door. 2) Nobody goes from busser to waiter to chef. Dishwasher to prep to chef, maybe, but not from FOH. 3) That’s hardly a “Northwest” restaurant. The commercial annoys me because it pretends to be something it’s not. Oh, almsot forgot to complain about the opening line: “Cook what you love.” Allow me to point out that no chef ever says that to a cook. You cook what the chef tells you to cook. You wanna cook what you “love,” do it at home, or wait until you own your own restaurant. And cooking what you love is a recipe for bankruptcy.

  5. Roger at 5:43 AM

    I noticed too that he was not only holding the knife wrong, but cutting the onion wrong. Too funny.

  6. Frank at 4:43 AM

    Always thought he was the guy who played the Soup Nazi.

  7. Craig at 11:46 PM

    Horrible. How do you go from busser to waiter to CHEF? Stupid.

  8. Kevin at 6:50 AM

    Regardless of how he “held the knife” (!), this list of should include the person who play joe woods (sigh!)

  9. Kat at 8:35 AM

    After more than 25 years in the restaurant business, I get really irritated every time I see this commercial. In addition to the other things people mentioned, like the lack of knife skills and what one cooks, NOBODY goes from busser to waiter to chef. Annoying ad.

  10. Slnine at 3:04 AM

    I agree..annoying!!! The chain of progression in this field does not go this way! Real chefs are laughing at the sillness… Please remove.

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