Target Commercial: Mischief

Target Commercial: Mischief

This year Target and creative agency Wieden + Kennedy, New York rolled out a very original and amazingly shot video for Target’s new collection entitled “Mischief”.

The video features Target’s designer Jason Wu and the animated cat Milu – Jason’s muse. As the designer draws a sketch of a black cat and leaves his studio, the cat leaps out from the paper and starts the mischief around the studio area which results in the colorful decisions. The video ends with an announcement “Mischief is in the details”.

It is said that Jason Wu is one of the favorite designers of the first America’s lady Michelle Obama. She would wear his clothes to the inaugural balls in 2009.

Watch this cute commercial and tell us your opinion about it.


Client: Target
Project: Jason Wu
Agency: Wieden + Kennedy, New York
Director: Ellen Kuras
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Ben Hughes, Julia Leach
Copywriters: Sean McLaughlin, Trevor Gilley
Art Director: Matt Even
Designers: Trevor Gilley, Elyse Bergel
Head of Content Production: Gary Krieg
Executive Producer: Temma Shoaf
Account Team: Allison Sabol, Vanessa Zippo, Samantha Wagner
Production Company: Park Pictures
Executive Producer: Justin Pollock
Line Producer: Martha English
Director of Photography: Ellen Kuras
Editorial Company: No6
Editor: Lawrence Young
Post Producer: Amy Febinger
Post Executive Producer: Toni Lipari
Animation Company: Laika/house
Animation Director: Mark Gustafson
Executive Producer: Lourri Hammack
Producer: Rebecca Bowen
Animation Supervisor: Aaron Sorensen
Animators: Jenny Kincade, Chris Purdin, Aaron Sorenson
Practical Rigging: Rob Melchior, Sara Neiman
Milu Stand-in Construction: Katie Mello
CG Senior Technical Director: Chris Immroth
CG Modeling: Josh Tonnesen
CG Animator: Greg Kyle
CG Rigger: Terence Jacobson
Flame Artist: Rex Carter
Song: “Battez-Vous”
Artist: Brigitte
Sound Designer: Brian Emrich
Mix Company: Digital One
Mixer: Eric Stolberg
Producer: Cameron Shaw

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