Target Commercial: Color Changes Everything

Target Commercial: Color Changes Everything

Target celebrates the spring and presents its new clothing line along the fun and fresh commercial from Wieden + Kennedy New York.

An advertisement features colorful dancers and acrobats who would fuse energy on to the slightly eery neighbourhood. Everytime they dance and jump around, all the things become new and fresh, and beautiful – just like a new line from the Target. Everybody is having fun along to the French folk song “Alouette”, sung by Delta Rhythm Boys in 1958.

Watch this fun ad and tell us what you think about it.


Agency: Wieden + Kennedy New York
Client: Target
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff
Creative Director: Ben Hughes
Creative Director: Julia Leach
Copywriter: Andrew Jasperson
Art Director: Mathieu Zarbatany
Head of Content Production: Gary Krieg
Executive Producer: Temma Shoaf
Producer: Alison Hill
Product Producer: Jen Hundis
Director of Business Affairs: Sara Jagielski
Production Company: Smuggler
Director: Filip Engstrom
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Line Producer: Tim Kerrison
Director of Photography: Crille Forsberg
Editorial Company: Final Cut
Editor: Jeff Buchanan
Post Producer: Viet-An Nguyen
Post Executive Producer: Lauren Bieiweiss
Editorial Assistant: Betty Jo Moore
VFX Comapny: The Mill
VFX Lead Flame: Iwan Zwarts
VFX Supervisor: Iwan Zwarts
VFX Supervisor: Adrian Hurley
VFX Flame Artist: Keith Sullivan
VFX Flame Artist: Melissa Graff
VFX Flame Artist: Jeff Robins
VFX CG Artists: Boris Ustaev
VFX CG Artists: Naotaka Minami
Producer: Charlotte Arnold
Telecine Company: CO3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Philip Loeb
Sound Designer: Philip Loeb
Producer: Gloria Pitagorsky
Song: Allouette
Artist: The Delta Rhythm Boys

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