Target and advertising agency Partners & Spade have released this amusing short video for the latest campaign.
The commercial features people, who are literally falling from the sky into their new Target clothes. Falling for fall – the company’s new motto. According to the video effects supervisor Ryan Knowles, it is something between sky diving and high fashion. In the second video you can find out behind the scenes footage, which reveals how the diving was shot.
Watch the videos and share your impressions.
Agency: Partners & Spade
Director: Patrick Daughters
Video Effects Supervisor: Ryan Knowles